• WORK
  • PERSONAL PROJECT
  • ABOUT
  • CONTACT
George Holland
  • WORK
  • PERSONAL PROJECT
  • ABOUT
  • CONTACT

Fear Nothing

Fear Nothing is more than just a sportswear brand; it's a movement for athletes who challenge the status quo and refuse to settle. This project is close to my heart, as it not only allows me to shape a brand but also to work alongside stakeholders who are friends. Together, we are navigating a carefully crafted brand strategy that aligns with the brand's core values, resonates with its audience, and addresses their specific needs and pain points. Additionally, this journey offers me the opportunity to document and share the ongoing process of building something truly special.

The slides presented here offer just a glimpse into the ongoing work. They represent a curated selection of the broader strategy and creative efforts that continue to evolve as we refine the brand. Each slide reflects a piece of the larger puzzle, highlighting the direction we’re taking while acknowledging that this is a dynamic and continually developing project.

The following updates align with our verbal guidelines, where we will define various communication styles tailored to different audiences and channels. Additionally, we will outline the personal brand for Fear Nothing, establishing guidelines on how the brand should present itself across social media platforms.

Brand Strategy.png
Introduction _.png
Benchmark _ Index _ Jeep _ Brand Values-18.png
Benchmark _ Index _ Jeep _ Brand Values-17.png
Benchmark _ Index _ Jeep _ Brand Values-16.png
Benchmark _-1.png
Benchmark _ Index _ Jeep _ Brand Values-15.png
Benchmark _ Index _ Jeep _ Brand Values-14.png
Benchmark _.png
Benchmark _ Index _ Jeep _ Brand Values-13.png
Benchmark _ Index _ Jeep _ Brand Values-11.png
Benchmark _ Index _ Jeep _ Brand Values-12.png
Benchmark _ Index _ Jeep _ Brand Values-10.png
Benchmark _ Index _ Jeep _ Brand Values-8.png
Benchmark _ Index _ Jeep _ Brand Values-7.png
Benchmark _ Index _ Jeep _ Brand Values-6.png
Benchmark _ Index _ Jeep _ Brand Values-4.png
Benchmark _ Index _ Jeep _ Brand Values-5.png
Benchmark _ Index _ Jeep _ Brand Values-2.png
Benchmark _ Index _ Jeep _ Brand Values-3.png
Benchmark _ Index _ Jeep _ Brand Values.png
Benchmark _ Index _ Jeep _ Brand Values-1.png
Brand Verbal Identity.png
Brand Verbal Identity _ Mission Statement.png
Brand Verbal Identity _ Purpose Statement.png
Brand Verbal Identity _ Trueline Statement.png
Brand Verbal Identity _ Tagline Statement.png
Digital Guideline.png
Digital Guideline _ Web& Mobile _ Examples.png
Digital Guideline _ Banner _ Key Elements & Design Principles _ Examples.png
Digital Guideline _ Email Marketing _ Key Elements & Design Principles 2.png
Digital Guideline _ Social Media _ Key Elements & Design Principles 4.png
Brand Strategy.png Introduction _.png Benchmark _ Index _ Jeep _ Brand Values-18.png Benchmark _ Index _ Jeep _ Brand Values-17.png Benchmark _ Index _ Jeep _ Brand Values-16.png Benchmark _-1.png Benchmark _ Index _ Jeep _ Brand Values-15.png Benchmark _ Index _ Jeep _ Brand Values-14.png Benchmark _.png Benchmark _ Index _ Jeep _ Brand Values-13.png Benchmark _ Index _ Jeep _ Brand Values-11.png Benchmark _ Index _ Jeep _ Brand Values-12.png Benchmark _ Index _ Jeep _ Brand Values-10.png Benchmark _ Index _ Jeep _ Brand Values-8.png Benchmark _ Index _ Jeep _ Brand Values-7.png Benchmark _ Index _ Jeep _ Brand Values-6.png Benchmark _ Index _ Jeep _ Brand Values-4.png Benchmark _ Index _ Jeep _ Brand Values-5.png Benchmark _ Index _ Jeep _ Brand Values-2.png Benchmark _ Index _ Jeep _ Brand Values-3.png Benchmark _ Index _ Jeep _ Brand Values.png Benchmark _ Index _ Jeep _ Brand Values-1.png Brand Verbal Identity.png Brand Verbal Identity _ Mission Statement.png Brand Verbal Identity _ Purpose Statement.png Brand Verbal Identity _ Trueline Statement.png Brand Verbal Identity _ Tagline Statement.png Digital Guideline.png Digital Guideline _ Web& Mobile _ Examples.png Digital Guideline _ Banner _ Key Elements & Design Principles _ Examples.png Digital Guideline _ Email Marketing _ Key Elements & Design Principles 2.png Digital Guideline _ Social Media _ Key Elements & Design Principles 4.png

 

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