This Coca-Cola project was created entirely using AI. I just wrapped it up, so hang tight—I'll be updating this section over the next few days. In the meantime, I’m excited to share a bit of the process and the tools I used along the way.

ScruffyDog Creative Group stands as a force in the world of entertainment, creating groundbreaking venues. From theme parks to entire entertainment islands. As a Senior Art Director, my responsibility encompasses the entire creative journey visualising and executing a range of imaginative concepts tailored to the diverse needs of clients from all over the globe.

During my time at McCann, I led the creative team responsible for producing brand campaigns based on strategic brand positioning and a renewed visual identity. My aim was to elevate Vueling's presence across diverse media platforms.

My role: Concept and Art Direction

Agency: McCann (Barcelona)

Creative Director: Marta Llucià, Fernando Alcazar and Xavi Gimeno 

Embarking on a global endeavour, the Distilling Your World campaign, presented by The Macallan in collaboration with the Roca brothers, seeks to establish the brand as a symbol of cool, uniqueness, and innovation among the newer generations. This exciting initiative takes us on a journey across the world's vibrant cities, celebrating the art of mixology and culinary delights through captivating cocktails and tapas. Join us in this extraordinary venture as we redefine the boundaries of taste and sophistication with The Macallan as our guide.

My role: Concept and Art Direction

Agency: Master For You Agency (Barcelona)

Masters of Photography, a visionary platform by The MACALLAN, collaborates with the world's most esteemed photographers to elevate and promote the brand. With the inception of Master of Photography 6, my aim was to transcend boundaries and captivate a new generation of enthusiasts while continuing to delight our existing audience. Through this fusion of artistry and appreciation for excellence, I aspired to leave an indelible mark on the world of photography and whisky connoisseurs alike.

The MACALLAN together with Steven Klein and the Roca brothers
created a 360º experiential platform that crosses all media in which the viewer becomes the alchemist.

Be ready to discover all the secrets of Room no.6. A place of transformation & creation. A place where extraordinary alchemy happens.

My role: Concept and Art Direction

Agency: Master For You Agency (Barcelona)

What happens if we put the best restaurant in the world with the best whisky in the world together?
El Celler de Can Roca meets The Macallan.
One unique taste experience.
A journey to the exiting world of whisky.

My role: Art Direction

Agency: Master For You Agency (Barcelona)

Creative proposal:
Make Rare Cask the leading iconic product for The Macallan brand in order to recruit luxury level consumers already consuming high value spirits.

We need to develop an integrated 360 plan to launch Rare Cask brilliantly and ensure the long term brand health.

My role: Concept and Art Direction

Agency: Master For You Agency (Barcelona)

As a content creator, I collaborate with multiple clients to craft dynamic, interactive, and captivating content tailored for their brand's social media and audience. This innovative approach enables us to swiftly and effortlessly spread brand awareness by directly engaging followers with compelling messages and promotions. Together, we foster an enjoyable and seamless experience, amplifying the reach and impact of their brand across social media.

New SEAT LEON ST. International campaign.

My role: Concept and Art Direction

Agency: Grey (London / Barcelona)

Creative Director: Alejando Arriagada, Fernando Alcazar and Xavi Gimeno

New SEAT LEON ST. International campaign.

My role: Concept and Art Direction

Agency: Grey (London / Barcelona)

Creative Diraector: Alejando Arriagada, Fernando Alcazar and Xavi Gimeno